Home Community Making the Ginger Blast TV Commercial

Making the Ginger Blast TV Commercial

gb5Making the Ginger Blast TV Commercial for Byron Bay drink company Ginger Necktar was a pretty inspiring experience.

It’s not often you meet someone as in love with their product as Lois, Ginger Necktar’s owner and founder.  She lives and breathes these drinks, preaching ginger as a health miracle to anyone who’ll listen.  The job came to me through In Hearts Wake, a Byron Bay hardcore band I have worked with a lot recently.  The lead singer, Jake, approached Lois years back to sponsor the band and she did so willingly.  Every tour she loads them up with a huge box of Ginger Necktar products, “natural energy drinks”, as she calls them.

gb1

In Hearts Wake do humungous national tours, relying on the powers of ginger to keep them afloat.  I met with Jake and Lois to discuss the possibility of making a TV commercial.

“I want you to go away and have a real Ginger Blast experience”, announced Lois, handing over 7 bottles of Ginger Blast.  “Have one a day for a week and then tell me how you are going to capture that feeling visually.”  I opened one immediately and was blown away by the scorching burn of my first taste.

I spent a week drinking Ginger Blast and felt pretty damn amazing. The ginger fever had me, as Lois said it would.  What I noticed about the drink was that it hit you straight in the face with the initial burn, super hot and strong.  But the lemon, spring water and especially the honey flavours seemed to soothe me afterwards.  They really woke me up!

Lois is a classic Byron Bay nature lover. She felt our ad had to bring across the natural power of both the drink and Byron Bay.  I put together a treatment that tried to capture the heat of the first taste, the rushing in of the cool, soothing flavours and then the fluid balance of the two combining.  “I want you guys to have some fun with this,” said Lois, “I’m not trying to expand my business very much, I’m happy the way it is.  I just want kids to drink my Ginger Blast instead of those Red Bulls and Vs, stop putting battery acid into their systems.”  She’s incredibly passionate about the horrors of Coke and its energy drink brothers.  “I want people from 15-25 to see this and go ‘Aaaaah’, relax a little, get a feel for nature and health.”

gb6

We talked a bit further about this and came up with a few guidelines:

  • We needed two fit, healthy, young men.  Preferably surfers.

  • The opening scene would be shot in a landmark Byron location.

  • This drink is about fresh water, so our young men would be having fun in a waterfall type of location.

  • We wanted the effect of the drink to take our protagonist on a bit of a joy ride dream-sequence.

After an early morning at the lighthouse, a few leaps from rope swings and a lot of Ginger Blast, here it is…

I hope you like it,

Dylan



Head to facebook.com/gingernecktar for more on our Ginger Blast TVC.

Dylan Wiehahn grew up two doors down from the Top Shop in Byron Bay and went to Cape Byron Steiner School. He studied a Bachelor of Fine Arts (Film/TV) at QUT in Brisbane and fell in love with Cinematography. Dylan has just moved back home to Byron Bay with his production business, Spring Pictures.

SIMILAR ARTICLES

453
Your friends know her. Your sister knows her. Even your grandmother knows her. So, why aren’t we...

8192
Mac's Store is legendary to most Byron locals having been the drop in point on Bangalow Road for everything from a burger to a...

1065
The creators of the film El Mar, Mi Alma and the LP Headland sound/track have collaborated on a new visual album centred on the Lennox/Byron coastline. Headland returns to the...

676
The ocean along the North Coast of NSW – including, famously, Byron Bay and other popular tourist destinations – is a sparkling, inviting, and...